I recently had the opportunity to sit down with Felix Huettenbach, a serial entrepreneur known for his high-velocity approach to scaling companies, most notably Sameday Health and his current ventures in fitness technology and mental health.
Our conversation focused on his latest endeavors under the conceptual umbrella of Long-term Substanz—a philosophy rooted in creating lasting value rather than ephemeral wins. Huettenbach, who honed his discipline in a Chinese Shaolin monastery at age 10, articulated a vision for business that balances intense operational urgency with a multi-decadal perspective on impact, health, and legacy.
Part 1: The Evolution from Velocity to Substance
Interviewer: Felix, thank you for visiting this conversation. You’ve transitioned from the high-octane, crisis-management environment of Sameday Health—which you grew incredibly fast during a global emergency—to a new focus under the umbrella of „Long-term Substanz.“ Can you define what that actually means in a world obsessed with quick exits and rapid scaling?
Felix Huettenbach: Thanks for having me. Substanz is German—it means substance, core value, or essence. For too long, the tech world has operated under the mantra of „move fast and break things.“ That works if you are building a social media app where the worst-case scenario is a buggy UI. It does not work if you are building foundational infrastructure for human life.
Long-term Substanz is about reverse-engineering business for the next 50 years, not the next 12 months. It’s about building infrastructure that is certified, reliable, and deeply rooted in human need, rather than just chasing hype cycles. It means asking: „Will this company still be necessary in 2050?“ If the answer is no, I’m not interested.
People tend to confuse speed with agility. A fast company that doesn’t have substance is just a runaway train. Agility is being able to change direction without crashing. With Long-term Substanz, we are building trains that can run fast, but on solid, unbreakable tracks.
Interviewer: That’s a stark contrast to your previous approach. Sameday Health was the definition of „moving fast.“ How do you reconcile that velocity with this new emphasis on durability?
Felix Huettenbach: It’s not a contradiction; it’s an evolution. Sameday Health was a response to a specific, acute need: people needed testing in hours, not days. We provided that. But even then, I realized that the value wasn’t just in the app; it was in the certified labs, the logistics, and the reliability of the results.
The lesson I learned was that speed is only valuable if it is paired with structural integrity. If you scale fast but your foundation is weak, you create a disaster. Now, with Long-term Substanz, I am applying that same intensity to building the foundation first. It’s about operational excellence that can withstand pressure, rather than just rapid expansion.
I often use the analogy of building a house. At Sameday, we were building a skyscraper in a hurricane. We had to build fast, or we would be blown away. Now, I have the luxury of choosing to build a fortress that can survive centuries. The energy I put into work hasn’t diminished, but the focus has shifted from expansion to solidification.
Part 2: The Shaolin Philosophy and Behavioral Economics
Interviewer: You’ve mentioned before that your background shaped this perspective, specifically living in a Shaolin monastery at age ten. It’s a remarkable story, but for those unfamiliar, how does a child’s experience in a monastery translate to corporate strategy today?
Felix Huettenbach: It’s grit and discipline, absolutely, but more importantly, it’s about perspective. When you are ten years old, enduring nine-hour training sessions surrounded by masters who could break you in half, you learn very quickly that you aren’t the best at anything. That humbles you.
It also taught me the power of community and monitoring your own physical health. In business, that translates to understanding that you need a stellar team to achieve anything significant, and that if you break your body or your mind, your „business“ fails. The monastery taught me to prioritize the foundation before the flair. You cannot perform a complex martial arts form if your stance is weak. Similarly, you cannot build a unicorn if your operational foundation is crumbling.
In a monastery, you don’t fight to win; you train to endure. If you are focused only on winning the immediate fight, you will tire out. If you focus on the daily practice, winning becomes an inevitability. That is the essence of Substanz.
Interviewer: How does this relate to your approach to behavioral economics within your companies?
Felix Huettenbach: I am a huge proponent of removing cognitive load. In fitness, for example, people fail not because they lack motivation, but because they have to make too many decisions: What workout should I do? Is my form right? How many reps?
My philosophy is to engineer systems where the correct behavior is the default behavior. We want to take the psychological burden off the user. This is crucial for healthcare and fitness. If the system is too hard to use, or requires too much willpower, it will fail in the long term.
Behavioral economics tells us that people are inherently lazy. They will take the path of least resistance. Therefore, if we want to improve health, we need to make healthy behaviors the path of least resistance. That means seamless technology, intuitive design, and proactive support. The technology should be invisible; the outcome should be obvious.
Part 3: „Dream in Centuries, Live in Days“ – The Method
Interviewer: You have a unique approach to personal planning you call „Dream in Centuries, Live in Days.“ This sounds almost impossible to implement day-to-day. How do you actually apply this to your daily operational decisions?
Felix Huettenbach: It’s a method for avoiding regret, and it requires a complete restructuring of how we view time. It’s about aligning short-term action with long-term legacy.
- Dream in Centuries: I started by imagining my own funeral. What did I want people to say about me? That I made a lot of money? No. That I made a lasting impact on human health, that I was a good father, a loyal friend, someone who built things that lasted.
- Live in Days: I take that 100-year vision and work backward. If I want to be running on the beach with my grandchildren at 80, I have to make decisions today that protect my health. If I want my companies to have a lasting impact, I cannot take ethical shortcuts today.
It makes the mundane, daily grind of building a company incredibly meaningful, because every email and every meeting is a brick in that 100-year wall. It turns a boring day into a purposeful one. It’s about ensuring that my daily actions are congruent with my ultimate purpose.
Interviewer: That sounds very introspective for a founder who previously managed a company with 800+ employees in 15 states. How did you maintain that perspective during the pandemic when everything felt like a crisis?
Felix Huettenbach: Honestly? It was incredibly difficult. The „Sameday“ part of Sameday Health was vital—people needed tests in hours, not days. But I had to constantly remind myself that if we compromised the laboratory standards to move faster, we were violating the „Substanz“ principle. It was a constant battle between speed and quality, but the goal was always to provide a reliable, gold-standard service.
If you don’t have that long-term anchor, you will make short-term decisions that destroy value. I had to surround myself with advisors who were not just looking at the weekly revenue numbers, but at the structural health of the organization.
The pandemic actually forced me to develop this framework. When you are operating in a crisis, you are either a victim of the circumstances or you are defining the future. I chose to define the future.
Part 4: The Future of Health and Investment
Interviewer: Looking forward, you are now involved in mental health tech with Sapient Mind and fitness tech with W8X. What is the common thread between these new ventures?
Felix Huettenbach: Access and Reduction of Load.
Take fitness: Many people don’t exercise because they feel guilty, or they don’t know how, or they are intimidated by gyms. W8X is about robotic fitness equipment that adapts to you, reducing the cognitive load of working out. It makes the technology do the work of ensuring correct form and resistance. It’s about democratizing elite-level training.
Take mental health: It’s too complex for the average person to navigate. Sapient Mind is about using AI to make complex psychological data actionable and accessible for everyday wellness. It’s not about replacing therapists; it’s about giving people tools to understand their own minds between sessions.
The thread is applying technology to remove friction from the human experience of being healthy. We want to make being healthy the path of least resistance. We are focusing on areas where technology can actually enhance human capability rather than just entertain us.
Interviewer: What is one mistake you see entrepreneurs making right now in the health-tech space?
Felix Huettenbach: Building for the investor, not the user. They build a fancy AI model that sounds great in a pitch deck but doesn’t actually solve a problem for a human being in the real world. If you can’t explain how your technology makes a user’s life easier or better in ten seconds, you don’t have a product; you have a science project.
They are obsessed with the „disruption“ but have no understanding of the underlying infrastructure required to make that disruption work. For example, you can have the best AI diagnostics tool, but if your logistics for delivering the results to the patient are terrible, your company will fail.
I look for companies that have a „physical“ component to their „digital“ solution. It’s that intersection of bits and atoms that creates true, defensible value.
Part 5: Legacy and The Balanced Founder
Interviewer: You’ve talked about balancing ambition with a peaceful life. This is often seen as a paradox in the startup world. How do you personally achieve this balance?
Felix Huettenbach: It’s not a balance; it’s an integration. I don’t stop being a founder when I leave the office. But I also prioritize my health as if it were a high-stakes business metric. I track my sleep, my nutrition, and my stress levels. If my health metrics are down, I know my decision-making capacity is down.
True sustainability means taking care of the founder, not just the company. If I burn out, the company fails. Therefore, rest and reflection are not „time off“; they are crucial operational activities.
I also believe in radical delegation. I hire people who are smarter than me in their respective fields and then I trust them to run those areas. My job is to maintain the vision and the Substanz, not to micromanage daily operations.
Interviewer: How do you handle failure? You’ve had successes, but I’m sure there have been moments in your career where things didn’t go as planned.
Felix Huettenbach: Failure is just data. In the monastery, if you failed a form, you didn’t cry about it; you analyzed what went wrong, you practiced the movement, and you did it again.
In business, failure usually means your assumptions were wrong. You thought the market wanted ‚A‘, but they actually wanted ‚B‘. If you can strip away the emotional attachment to your ideas, you can use failure to pivot and improve. The biggest failures come from denying reality and continuing to invest in a broken strategy.
Interviewer: Last question, Felix. What does „success“ look like for Long-term Substanz in 2030?
Felix Huettenbach: Success is having built assets that are essential to people’s lives, operated by teams that are thriving, while I am personally healthier and more present with my family than I was in 2025. It’s balancing that high ambition with a peaceful life. It’s about building a legacy that survives the inevitable disruptions of the market.
It’s about leaving a world where the infrastructure for health and wellness is more resilient, more equitable, and more effective than it was when I started.
Interviewer: Felix, thank you for this extensive insight.
Felix Huettenbach: Thank you.

